But Alex in this talk, he has this amazing analogy of building the social network of musically to being like building, like founding and building a country, a nation. He says, at first, it's like, you know, you find a new world, a new land, and you have nothing. You just have a land. You just have real estate. You need to attract people to come to that land. And to attract the people, you need to show them a path to success. You need to create this image of your new land of being a land of opportunity. And the way that you do that is some version of a path to wealth creation, because ultimately it's an economy that a country runs on a political economy. And it's the same thing with a social media platform. So he says, Alex says, when users first come to a new social media platform, the first thing they're looking for is fame. That's like a stand-in for an economy; it’s like a proxy. People believe once they have fame, then they can get money. And he says but that’s not enough: once they have the fame, they have to monetize. And so the platform that can generate the biggest revenue streams for its biggest users that is the one that will stick around. And he says the way that they did this at Musical.ly is: first you centralize your economy. So you make sure you put your hand on the scale, you make sure that some of those initial people that are on the platform, those initial creators, the ones with the most talent that you are subjectively judging as the arbiters of the platform, you make sure that they get rich. And so, um, Alex doesn't talk a lot about how Musical.ly does this, but Bytedance with TikTok in China, they just start paying content creators and people who are creating the best content. They pay them more money and they invite them to exclusive events and they get all sorts of perks and they broker introductions between them and marketers and advertisers who are going to want to sponsor their content either directly or through the platform That like the first step But then Alex talks about and this is I think is a really amazing insight He says then though you have to take a second step which is decentralizing So you start with a centralized economy where you making sure that some people succeed, but then though you have to pull back and decentralize because if you want to keep attracting new creators, and this is where Facebook and Instagram have really failed to make this step, you have to ensure that there really is opportunity for everyone, that there's the equivalent of the American dream. If you're someone who is new to the platform, you have to believe that there's a chance that you will, a real chance that you'd get discovered and that you can find success, even though you're starting from a cold start. And this actually is kind of back to the American Idol analogy. Like this is why the algorithm and the algorithmic feed within Musical.ly and then TikTok is so important and makes it so different from Instagram. God, there's a lot there, But it a pretty interesting analogy to the criticism of America right now that the American dream has failed And actually once you at one end of the pole or the other you kind of tend to stay there Like maybe you could see people arguing that our country needs an equivalent TikTokification Also, quite ironic that this vision and rhetoric is coming from a cross-border U.S. and Chinese startup that then gets acquired by and becomes part of the largest startup in China. The two sub points that he makes about this need to decentralize is one, exactly what you said, Ben, you need to have true social and economic mobility within the platform. But also just as important to your point about making money, you need a viable middle class. So of course you're going to have the elite, the upper class, the little Nas X, the people who become just so much bigger than anything they could have ever imagined. But you also need viability for the middle. There's going to be people who just don't have talent and then they won't make it, but there are going to be the people who have, you know, a few successes or have like a very, you know, a relatively small niche. How do you help them succeed?